Dentyne Ice

THE GIST:

How do you take something mundane like gum chewing and fresher breath and find an exciting way to remind people it should be an everyday part of their life

We tapped into the foodie culture to remind folks when it comes to bad breath from enjoying the latest food trend, Dentyne has you covered.

We traveled across the country stopping at food festivals and hot restaurants, literally following food with samples of Dentine Ice.