Nabisco and 1 Direction

THe giSt;

Pop quiz: How do you grab the attention of kids (and moms) during the busy back-to-school season? And, how do you activate a music sponsorship beyond just slapping a logo on products and giving away free tickets?

Give fans unprecedented access to the band that will have them studying up with your brand for an entire quarter. Let them put their knowledge to the test and earn a 1D Degree.